Background
Opened a certified organic seed outlet serving 40 villages around Alwar after three years in agri-input sales.
Problem
Farmers wanted reliable organic seed but distrusted unknown brands and fake labels.
Method Used
Partnered with two NPOP-certified suppliers, ran field demos, and offered germination guarantees.
Results
Year-one turnover ₹14 lakh; repeat customers at 68%.
Challenges
Working capital spikes before Kharif; cold storage for vegetable seed still missing.
Recommendations
Start with legume and fodder seed lines; invest in transparent labelling and demo plots.